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Veronica Armstrong


Veronica is a Corporate Executive, Life, and Leadership Coach.  She is passionate about leadership development and helping women take control of their lives, careers, and personal growth so they can create a life they love. As the Vice President of Strategy and Operations for Aspen Dental Management Association, Veronica is responsible for planning, directing, coordinating, and overseeing all operations activities for a team of 500+ team members in the Scheduling contact center. 


Additionally, she is responsible for driving strategic initiatives that lead to efficient operations and the implementation of cost-effective systems that meet the current and future needs of the organization and Aspen Dental patients.


In addition to working in corporate America, Veronica coaches aspiring leaders to help them get a seat at the table. She also coaches executives to help them overcome imposter syndrome and develop the confidence needed to function at higher levels of leadership. Veronica has dedicated time to supporting the Phoenix community through various community service projects. 

For four years, Veronica served on the Board of Directors for the largest Goodwill in the United States. She was also appointed by former Arizona Governor, Janet Napolitano, to serve on the Arizona Economic Security Council and the Joint Legislative Committee on Homelessness. Today, she is a proud Charter member of Iota Phi Lambda’s Zeta Kappa Chapter in Phoenix, AZ.  


Veronica has a bachelor’s degree in Economics and a Master’s of Business Administration, emphasizing international business. She is a certified life coach, a Gallup Strengths Coach, an Accredited Small Business Consultant, and a certified Spinning instructor.  Veronica loves to read and spend time with her husband, Hassan, and bonus son Rashad. In addition, she enjoys traveling, reading, woodworking, and exercising on her Peloton.

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