Year of The Woman
Influencer Campaign
EST - 2021
A business-centered, 8-week campaign that raises funds for the foundation while equipping women in business, and those launching new ventures, with the visibility and social media skills to market themselves and their work.
2021
YEAR LAUNCHED
8
WEEKS OF CHALLENGES
5
CHAMPIONS CROWNED
$25,000
TOAL RAISED TO DATE
ABOUT THE CAMPAIGN
More than fundraising.
It's a launch pad.
The Year of the Woman Influencer Campaign is a business-centered, 8-week experience that does two things at once. It raises critical funds for Lola Mercedes Parker Foundation, and it puts women in front of an audience that needs to know them.
Each week, participants take on a new social media challenge, short-form video, brand storytelling, live engagement, community activation, and more. They earn points. They build a following. They learn by doing.
Supporters follow along, donate, and cheer. At the end of 8 weeks, the participant who raises the most funds and earns the most points is crowned the Year of the Woman Champion.
How It Works
1
Apply and Commit
Participants are selected and commit to the full 8-week campaign.
2
Weekly Challenges
Each week brings a new social media challenge designed to build real visibility and marketing skills.
3
Earn Points and Raise Funds
Points are awarded for challenge completion, audience engagement, and funds raised on behalf of the
foundation
4
Crown the Champion
The participant with the highest points and contributions wins the title of Year of the Woman Champion.
1
OUR CHAMPIONS
Women Who
Led the Way
Five years. Five women who stepped up, showed out, and raised the standard. Each one left the campaign more visible, more skilled, and more connected than when she started.
